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Following Sea Studio

Design & Development

Following Sea is a comprehensive design and development service located in historic New Bedford, MA, USA. We provide user interface and experience solutions, content and social media management, SEO, hosting, and maintenance.

Learn More About Us


We build well-ordered websites that are beautiful to look at and easy to navigate.

Content Strategy

Content Strategy

We love to organize! We will conduct a content audit and map your content to corresponding audiences and solutions. Real content is included throughout the process to address any boundaries, create visual impact, and provide clear, accessible information.

Design and Development

Design & Development

Whether you need a new website or a redesign — we will first get to know you, your goals, and your operational style before we begin, resulting in a successful design process and your full satisfaction with the end product. We use standards-based coding practices utilizing the latest proven technologies to build websites that are accessible and aligned with current industry best practices.



From logo and wordmark design, to determining your most effective tone and voice for copy and graphics. There is no Following Sea “signature design style” because our goal is to build solutions that reflect who you are, not impose a design paradigm of our own preference on you.


Recent Projects.

One-page Design

Web Design and Development

A Suite of Sites

Web Design and Development


Web Design and Development


Web Design and Development


Website Design and Development


Website Design and Development

Our Process

Our recipe for a successful design.

  • Always Responsive

    We build responsive and accessible websites. Your website should work for you, and every one of your users. With a mobile- and tablet-friendly design, your site visitors will have a delightful, frustration-free experience.

  • User-Centered Design

    We utilize a user-centered, content-first approach to website design. We believe that content serves the user and design serves the content. “User-centered design involves simplifying the structure of tasks, making things visible, getting the mapping right, exploiting the powers of constraint, designing for error, and explaining affordances.” [1]

  • Your Brand Re-defined

    We believe your content — its organizational structures, delivery mechanisms, as well as tone and voice — are as much a part of your brand as your logo and brand colors. We define, or re-design, your brand identity — and determine the ways in which your content can support it.

  • Content Strategy

    Our Content Management System (CMS) of choice is the flexible and powerful MODX content management system. A website built with MODX puts you in the driver's seat. It allows you to make timely changes and keep your site visitors informed and interested. It might also give you a heady sense of power.

[1] The Design of Everyday Things by cognitive scientist and usability engineer Donald Norman

Following Sea Studio

Located in historic New Bedford, Massachusetts.

Lucy Iannotti

Founder and Principal

Our relationship doesn’t end when your site “goes live”. We can continue to monitor and support your website and any other online profiles — taking care of the technical details so you can take care of your business.

Contact Us

We'd love to hear from you.

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